Innovative Foods and the QSR

Saudi Arabia is a food industry market that is ripe for continued growth and prosperity. Under Vision 2030, the nation is undergoing both an economic and social transformation that we expect to continue to propel the growth and expansion of Innovative Foods, both with Shawarmer as well as with new restaurant concepts.

Saudi’s changing social landscape points to a solid long-term growth opportunity for the QSR industry. People are eating out more as a wide range of new entertainment options open. The nation’s leaders are aggressively pursuing strategies promoting greater inclusion of women in the workplace. And the national demographics are dominated by young people, with greater than 70% of the total population under 30 years of age.

These are just a few examples of trends that are expected to foster new growth potential for restaurant chains like Shawarmer that have a demonstrated track record for appealing to local, young families.

In fact, our most recent independent brand health data shows that in the highly competitive shawarma market, Shawarmer enjoys 96% local brand awareness. 47% of people surveyed identifying Shawarmer as their most preferred brand, more than doubling the next highest ranking.

Shawarmer’s popularity with the nation’s youth has helped Innovative Foods sustain its track record of year-over-year double-digit growth that has firmly established the modern shawarma fast food group as the largest Saudi owned and operated enterprise in the nation’s QSR industry.