RESTAURANT DEVELOPMENT AND FOOD SERVICE

 

Innovative Foods is committed to innovation and excellence in restaurant development and food service with a vision to change the face of QSR, fast food and the restaurant industry in Saudi Arabia and across the region.

 

Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.Innovative Foods was founded by a group of four lifelong friends and self-proclaimed “foodies” with the opening of a restaurant concept new to the Saudi food landscape focused on international cuisine for young Saudis. The unique 2in1 brand was introduced to the Saudi market in 1992 while our entrepreneur founders were still attending King Saud University.

 

Through innovation in flavours, hand-made sauces and sandwich styles, our R&D team pioneered new ways to prepare and serve the shawarma that are as unique as they are authentic.

 

Our Saudi customers have truly embraced our new interpretation of the shawarma. As a result, Shawarmer has grown to become the largest locally owned and operated fast food restaurant business in Saudi Arabia, spreading joy through a shared love of the shawarma through more than 80 locations in 19 cities across the Kingdom.

 

Today, Innovative Foods is one of the fastest growing Saudi owned and operated restaurant groups in the Kingdom with an ambitious growth and expansion strategy.

 

Now we are ready bigger and bolder as we set out to tackle our ambition to create a global footprint for what millions of people across the Arabic world view as their “pizza and burger” comfort food of choice ... the shawarma!

 

 



Fast Facts


Founded

On 1992 by lifelong friends and entrepreneurs, current CEO Abdulmohsin Al-Rabiah and Ahmad Al Rasheed, with the support of two investors

Employees

More than 1,000 Innovative Foods employees with greater than 32% representing Saudi nationals

First Restaurants

The 2in1 restaurant brand focusing on international cuisine for young Saudis

Signature Brand

Shawarmer, the largest locally owned and operated quick-service restaurant chain in Saudi Arabia

Shawarmer Locations

More than 80 restaurant branches in 19 cities across the Kingdom